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I’m a mom of three, wife, and I’ve been a party enthusiast since 1984. I'm the founder of Kate + Company and passionate about equipping other wedding planners with the tools they need to build a profitable business.
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The Magic of Three Packages

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Let’s talk about the magic of three when it comes to wedding planning packages. Trust me, it’s a game-changer! So, here’s the scoop on how we do it:

We offer three packages, and all three are full-service! Now, you might be wondering… “Why three? Isn’t that overwhelming?” Not at all, my friend! It’s all about giving your clients choices while still ensuring the best experience for them.

Here’s how it works…

1️⃣ Base Package: This is our baseline full-service option. It covers all the essentials while allowing our couples to take on more admin related tasks on their own. Want to manage your own RSVPs? Sign me up!

2️⃣ Middle Package: This is where the magic happens, the package we want our clients to choose! It’s a happy-medium that puts us in control of the full event and backend, administrative parts. This is our sweet spot!

3️⃣ Top-Level Package: This is the crème de la crème. It includes everything from the base and middle packages, plus some fantastic bonuses. Think full weekend items and those extra touches that take your wedding experience to the next level!

Now, here’s the secret sales tactic… we often recommend the middle package. Why? Because it strikes the perfect balance. It’s not too overwhelming, and it shows that we truly have your best interests at heart. We want to give our clients the best value for their investment!

Oh, and one more thing: when listing the packages, we always start with the most expensive and end with the least expensive. It may sound counterintuitive, but trust me, it works like magic. When you least the least expensive to most expensive, every step up seems like an “additional service” they don’t need. But when you list the most expensive first… now you’re taking something away that they have to have.

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Kate's lifelong love of marrying hospitality with a carefully curated tabletop that brought her to open Kate + Company in 2012. 

Kate’s concierge meets interior design approach has landed her crew on Vogue’s and Bride’s Magazine’s lists of best wedding planners, and their work has been found everywhere from Martha Stewart to Grace Ormonde and – her personal favorite – preserved in her clients wedding albums and Instagram feeds! The Kate + Company team continues reimagining what it means to be a wedding designer in the Midwest.

Her true passion lies in creating gorgeous events that reflect the unique style of each couple, honoring the privilege of orchestrating the day. When she’s not commanding a room flip in a pair of heels and statement earrings, you’ll find her playing tourist, with her exuberant kiddos and loving husband, or hunting for her next bit of inspiration!

Meet Kate!

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